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KINI

Kini Studio — Brand Identity & Website

Service:
Branding | Web Design
Industry:
Marketing
Year:
2023
KINI

Objective:

To create a distinctive brand identity for Kini Studio that reflects Nicole’s multidisciplinary expertise in brand strategy, marketing, and creative direction—positioning her as a visionary studio rooted in strategic thinking and refined creativity.

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The goal was to:

  • Design a refined, modern logo and typography system.
  • Build a studio identity that feels deeply personal yet elevated.
  • Create a cohesive brand system that balances vibrancy, warmth, and consistency across digital platforms.
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“KINI” is a refined play on Nicole’s nickname, Niki — an editorial expression of her personal identity. The goal was to create a brand that feels imaginative and deeply personal, yet grounded in strategy.

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Because Nicole’s work is inspired by the natural elements of the beach, the visual direction needed to reflect that elevated coastal energy in a sophisticated way. The identity system draws from ocean depth, sunset warmth, and textured light. This ensured the brand felt cohesive to her voice, lifestyle, and creative ethos.

Results:

Kini Studio’s brand was built as a narrative not just a visual identity.

Every element was designed to translate Nicole’s personal story and professional depth into structure. The name itself  a refined play on “KINI”, anchors the brand in identity. The editorial serif typography establishes authority. The custom star mark, inspired by her tattoo, introduces intimacy and meaning. The coastal palette reflects her creative perspective expansive, warm, and magnetic.

Rather than layering aesthetics, we constructed a cohesive system rooted in who she is and how she works.

The result is a brand that feels personal yet positioned, expressive yet strategic.

The impact:

  • A clear, confident articulation of Nicole’s voice and expertise.
  • A brand presence that attracts aligned clients through emotional resonance and strategic clarity.
  • A visual language that carries across digital, social, and future growth.
  • Elevated perception, from marketer to visionary studio.

Kini Studio now tells a consistent story, one that feels intimate, intentional, and built for longevity.

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Credits: Copywriting & Creative Direction by Kini (Nicole); Photography by Late August Studio; Design by HVDesign.

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